The Dallas Cowboys have signed an agreement with Blockchain.com to become the team’s exclusive digital asset partner, making it the first crypto arrangement in NFL history.
Jerry Jones, the owner of the Dallas Cowboys, and Peter Smith, the CEO and Co-founder of Blockchain.Com, both underlined the importance of putting the partnership into action, which might lead to Blockchain.com being a “exclusive digital asset partner.” As a result of this commercial arrangement, Blockchain.com will be able to take advantage of promotional and branding opportunities, as well as establish space in the AT & T Stadium with social and digital integration rights and radio, television, and digital access. Jones said in a statement, “When you have an opportunity to really go into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of it in any and every way we could.”
Blockchain.com is one of the world’s oldest and most reputable digital asset exchanges. “They’re bringing Wall Street to Main Street by making digital assets accessible to anyone, wherever in the world,” Jones says. Since its launch in 2011, Blockchain.com has expanded to serve more than 80 million customers in 200 countries, transacting $1.2 trillion in digital currency. Blockchain.com, a digital exchange that would deliver unique benefits such as fan expertise and prizes, is also mentioned in the Cowboys collaboration minutes. In addition, promotions include player-hosted events, video games, and VIP excursions.
The Cowboys were chosen by Blockchain.com because of their great competence in the sports brand, according to Smith. Smith stated, “I’m incredibly honoured to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise.”
With a $6.5 billion valuation, the Dallas Cowboys are one of the most valuable sports clubs. Jones has also been a pioneer in tying corporate sponsorships to their squad, making them a good choice for a Remittance Brand. Sports fans are receptive to digital currency, and cryptocurrency companies are increasingly sponsoring and advertising in sports. The Super Bowl, for example, drew 101 million viewers in the United States and featured five bitcoin exchange advertising.
Last year, Crypto.com’s greatest deal was the purchase of naming rights for the former Los Angeles Staples Centre, the King Hockey team, the Lakers and Clippers basketball teams, and the Sparks girls’ basketball team.
A Singapore cryptocurrency exchange paid more than $700 million for twenty-year branding rights, according to Los Angeles Times reporting from November. During the FIFA World Cup last month, Crypto.com was designated a unique digital currency trading platform, in what is thought to be the greatest naming agreement in sports history.
The NBA announced its first sponsorship contract with Coinbase.com in October.