Today, Meta revealed that users would be able to share their NFTs on both Facebook and Instagram. Users can post digital collectibles created on Ethereum, Polygon, and Flow by connecting their wallets, such as Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet.
“We’ve begun enabling users to publish digital treasures they possess on both Facebook and Instagram as we continue to roll out digital collectibles on those platforms. People will be able to share their digital valuables between both apps by connecting their digital wallets to either one once”, according to the company’s blog post.
Since May, the business has been testing NFTs on each of its platforms. Here are the milestones of Meta’s journey in the world of digital collectibles:
- In March 2022, Mark Zuckerberg said that Instagram would soon support NFTs.
- May 2022: In May, Instagram began testing NFTs with a small group of creators.
- In June 2022, Zuckerberg expanded the test population and announced that NFTs would soon be available on Facebook.
- Facebook started showcasing digital artefacts in June 2022, but only with select American creators.
- In July 2022, Meta introduced NFT support across 100 nations on Instagram.
These steps are simply expanded upon in the test of today. However, only users who are based in the United States are currently able to cross-post NFTs on both Facebook and Instagram.
App sleuths have observed that the company is also developing special animations for NFT posts and digital collectable collections in addition to expanding support for presenting various digital collectibles. Zuckerberg had stated earlier in the year that Meta will work on displaying NFTs through Instagram Stories and making them compatible with Spark AR as well.
Meta is attempting to attract a wider audience by providing tools that would let individuals flaunt their digital valuables through posts, whereas other platforms like Twitter and Reddit have focused on NFT-based avatars. The startup wants more crypto-native people to be able to display digital art on a widely used platform by supporting all major blockchains and wallets. On the other hand, those who are interested in cryptocurrencies can view NFT postings in their feeds just like any other post to find out more information.
Long before Instagram started promoting NFT, artists were already publishing their works there. In an effort to profit from this, the corporation has created a long-term roadmap for creator support. Instagram’s CEO Adam Mosseri stated in May that the business is looking into digital collectible sales to provide creators more ways to monetize their work. The business has also stated an intention to create a digital art market where products from the metaverse can be bought.